Web Survey Bibliography
Title Can We Understand What Works in Multi-channel Outre ach Campaigns by Using Dedicated Web-addresses?
Author Mccaffrey, K. M.; Otmany, J.; Hagedorn, S.
Year 2016
Access date 02.06.2016
Abstract
Large-scale surveys that encourage participation through multi-faceted communications campaigns, such as the decennial Census, have typically experienced challenges attributing positive impacts to specific communication efforts (Datta et. Al, NORC 2012). As data collection efforts increasingly move online, the use of tracking codesvia URL hyperlinks can help enhance attribution toidentify what outreach modes were successful at encouraging response, especially among specific populations of interest. This paper explores results from a 2015 Census Test to identify the proximal communication channels that resulted in survey submissions. These channels include both online and traditional offline outreach methods, including digital advertising, partner promotion, postcards, QR codes, and opt-in text messages. By connecting user-provided response information with outreach channel-specific tracking information, the authors provide a more nuanced view of how survey participants engage with the data collection efforts and which response channels are directly effective at boosting participation. Using the URL-based attribution, the authors analyze the performance of digital advertisements to directly increase participation in data collection efforts. Results from three small-scale digital tests are discussed, including use of concrete directions in advertising call-to-actions, the appeal of localized language, and the impact of different legal requirement phrases. These tests emphasize the importance of placement and audience selection in digital advertising and suggest further opportunities for research on applications for survey collection. Implications for security standards in the context of the federal government and participant privacy are also discussed.
Access/Direct link Conference Homepage (abstract)
Year of publication2016
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography - 2016 (264)
- Web Health Monitoring Survey: A New Approach to Enhance the Effectiveness of Telemedicine Systems; 2017; Romano, M. F.; Sardella, M. V.; Alboni, F.
- Socially Desirable Responding in Web-Based Questionnaires: A Meta-Analytic Review of the Candor Hypothesis...; 2016; Gnambs, T.; Kaspar, K.
- Dynamic Question Ordering in Online Surveys; 2016; Early, K.; Mankoff, J.; Fienberg, S. E.
- How to use online surveys to understand human behaviour concerning window opening in terms of building...; 2016; Fabbri, K.
- Impact of satisficing behavior in online surveys on consumer preference and welfare estimates; 2016; Gao, Z.; House, L. A.; Bi, X.
- Comparing Twitter and Online Panels for Survey Recruitment of E-Cigarette Users and Smokers; 2016; Guillory, J.; Kim, A.; Murphy, J.; Bradfield, B.; Nonnemaker, J.; Hsieh, Y. P.
- Influence of Importance Statements and Box Size on Response Rate and Response Quality of Open-Ended...; 2016; Kumar Chaudhary, A.; Israel, G. D.
- Web based health surveys: Using a Two Step Heckman model to examine their potential for population health...; 2016; Morrissey, K.; Kinderman, P.; Pontin, E.; Tai, S.; Schwannauer, M.
- “Better do not touch” and other superstitions concerning melanoma: the cross-sectional web...; 2016; Gajda, M.; Kamiñska-Winciorek, G.; Wydmañski, J.; Tukiendorf, A.
- Methods for Evaluating Respondent Attrition in Web-Based Surveys; 2016; Hochheimer, C. J.; Sabo, R. T.; Krist, A. H.; Day, T.; Cyrus, J.; Woolf, S. H.
- The Low Response Score (LRS): A Metric to Locate, Predict, and Manage Hard-to-Survey Populations; 2016; Erdman, C.; Bates, N.
- Targeted Appeals for Participation in Letters to Panel Survey Members; 2016; Lynn, P.
- Can we assess representativeness of cross-national surveys using the education variable?; 2016; Ortmanns, V.; Schneider, S.
- Methodological Aspects of Central Left-Right Scale Placement in a Cross-national Perspective; 2016; Scholz, E.; Zuell, C.
- Fieldwork Effort, Response Rate, and the Distribution of Survey Outcomes: A Multilevel Meta-analysis; 2016; Sturgis, P.; Williams, Jo.; Brunton-Smith, I.; Moore, J.
- Mobile-only web survey respondents; 2016; Lugtig, P. J.; Toepoel, V.; Amin, A.
- Comparison of Face-to-Face and Web Surveys on the Topic of Homosexual Rights; 2016; Liu, M.; Wang, Yic.
- Question order sensitivity of subjective well-being measures: focus on life satisfaction, self-rated...; 2016; Lee, S.; McClain, C.; Webster, N.; Han, S.
- Web-Based Statistical Sampling and Analysis; 2016; Quinn, A.; Larson, K.
- Standard Definitions: Final Dispositions of Case Codes and Outcome Rates for Surveys 2016; 2016
- Using Visual Analogue Scales in eHealth: Non-Response Effects in a Lifestyle Intervention; 2016; Kuhlmann, T.; Reips, U.-D.; Wienert, J.; Lippke, S.
- Development and Pilot Test of a Mobile Application for Field Data Collection; 2016; Chiappetta, L.; Kerr, M. M.
- Statistical Design for Online Experiments Across Desktops, Tablets, Smartphones (and Maybe Wearable...; 2016; Qian, P.; Sadeghi, S.; Arora, N. K.
- A Case Study on the Use of Propensity Score Adjustments with Web Survey Data; 2016; Parsons, V.
- Motivated Misreporting in Web Panels; 2016; Bach, R.; Eckman, S.
- Are Initial Respondents Different from the Nonresponse Follow-Up Cases? A Study of Probability-Based...; 2016; Zeng, W.; Dennis, J. M.
- Using official surveys to reduce bias of estimates from nonrandom samples collected by web surveys; 2016; Beresovsky, V.; Dorfman, A.; Rumcheva, P.
- Predicting and Preventing Break-Offs in Web Surveys; 2016; Mittereder, F.
- A Feasibility Study of Recruiting and Maintaining a Web Panel of People with Disabilities; 2016; Chandler, J.
- Exploration of Methods for Blending Unconventional Samples with Traditional Probability Samples; 2016; Gellar, J.; Zhou, H.; D.; Sinclair, M. D.
- Ratio of Vector Lengths as an Indicator of Sample Representativeness ; 2016; Shin, H. C.
- Design of Sample Surveys That Complement Observational Data to Achieve Population Coverage; 2016; Slud, E.; Ashmead, R.
- Inferences from Internet Panel Studies and Comparisons with Probability Samples; 2016; Lachan, R.; Boyle, J.; Harding, R.
- Exploring the Gig Economy Using a Web-Based Survey: Measuring the Online 'and' Offline Side...; 2016; Robles, B. J.; McGee, M.
- Comparing data quality between online panel and intercept samples; 2016; Liu, M.
- Effect of a Pre-Paid Incentive on Response Rates to an Address-Based Sampling (ABS) Web-Mail Survey; 2016; Suzer-Gurtekin, Z.; Elkasabi, M.; Liu, Me.; Lepkowski, J. M.; Curtin, R.; McBee, R.
- Response Behavior in a Video-Web Survey: A Mode Comparison Study; 2016; Haan, M.; Ongena, Y. P.; Vannieuwenhuyze, J. T. A.; de Glopper, K.
- Standard Definitions Final Dispositions of Case Codes and Outcome Rates for Surveys; 2016
- Integration of a phone-based household travel survey and a web-based student travel survey; 2016; Verreault, H.; Morency, C.
- Evaluation of mode equivalence of the MSKCC Bowel Function Instrument, LASA Quality of Life, and Subjective...; 2016; Bennett, A. V.; Keenoy, K.; Shouery, M.; Basch, E.; Temple, L. K.
- Making use of Internet interactivity to propose a dynamic presentation of web questionnaires; 2016; Revilla, M.; Ochoa, C.; Turbina, A.
- A streamlined approach to online linguistic surveys; 2016; Erlewine, M. Y.; Kotek, H.
- Du kommst hier nicht rein: Türsteherfragen identifizieren nachlässige Teilnehmer in Online-Umfragen; 2016; Merkle, B.; Kaczmirek, L.; Hellwig, O.
- Incorporating eye tracking into cognitive interviewing to pretest survey questions; 2016; Neuert, C.; Lenzner, T.
- Population Survey Features and Response Rates: A Randomized Experiment; 2016; Guo, Y.; Kopec, J.; Cibere, J.; Li, L. C.; Goldsmith, C. H.
- Mode Effect and Response Rate Issues in Mixed-Mode Survey Research: Implications for Recreational Fisheries...; 2016; Wallen, K. E.; Landon, A. C.; Kyle, G. T.; Schuett, M. A.; Leitz, J.; Kurzawski, K.
- A measure of survey mode differences; 2016; Homola, J.; Jackson, N. M.; Gill, Je.
- Web Health Monitoring Survey: A New Approach to Enhance the Effectiveness of Telemedicine Systems ; 2016; Romano, M. F.; Sardella, M. V.; Alboni, F.
- Smartphones vs PCs: Does the Device Affect the Web Survey Experience and the Measurement Error for...; 2016; Toninelli, D.; Revilla, M.
- Question order sensitivity of subjective well-being measures: focus on life satisfaction, self-rated...; 2016; Lee, S.; McClain, C.; Webster, N.; Han, S.